Posts Categorized: Social Media

Cyber Monday: Taking the Digital Sphere by Storm

“Cyber Monday” was a term coined in 2005 by the National Retail Federation to describe the phenomena of exceptional sales promoted by online retailers on the Monday after Thanksgiving in America. Evolving from the ever-popular, Black Friday (which began as a national ‘call in sick day’ and became a worldwide retail holiday over time), Cyber… Read more »

Online Marketing – Getting it Right: What?

Where, How and What: Evolve Marketing’s guide to online media advertising Part Three: What do I advertise with? As we learnt in Part One and Two, different platforms require different content tailored to their respective audiences. To ensure your ad is seen by the right users, on the right platform, here’s our breakdown on how… Read more »

Online Marketing – Getting it Right: How?

Where, How and What: Evolve Marketing’s guide to online media advertising Part Two: How do I ensure optimal ROI? Welcome to the second part of our three-part series covering the ins and outs of digital marketing. In this post, we’ll discuss how to set up and monitor your ads for ongoing success and optimisation. Three… Read more »