With gyms, bars, restaurants and other non-essential services closing, we’re all adapting to our new way of life at home, work and school. But how do brands do the same? Professor of Social Studies at MIT, Sherry Turkle, says that the advent of Covid-19 will help us rethink how we connect and consume. Brands should… Read more »
Coronavirus has been making its way around the world for some time, but when it began to cause panic on Australian shores, Queensland Health made this post: Amongst content promoting its employees and free health initiatives, this brand stepped up to provide the advice and reassurance its audience needed, without inducing more panic or fear…. Read more »
“Cyber Monday” was a term coined in 2005 by the National Retail Federation to describe the phenomena of exceptional sales promoted by online retailers on the Monday after Thanksgiving in America. Evolving from the ever-popular, Black Friday (which began as a national ‘call in sick day’ and became a worldwide retail holiday over time), Cyber… Read more »
Where, How and What: Evolve Marketing’s guide to online media advertising Part Three: What do I advertise with? As we learnt in Part One and Two, different platforms require different content tailored to their respective audiences. To ensure your ad is seen by the right users, on the right platform, here’s our breakdown on how… Read more »
Where, How and What: Evolve Marketing’s guide to online media advertising Part Two: How do I ensure optimal ROI? Welcome to the second part of our three-part series covering the ins and outs of digital marketing. In this post, we’ll discuss how to set up and monitor your ads for ongoing success and optimisation. Three… Read more »
Where, How and What: Evolve Marketing’s guide to online media advertising