Timeless and Memorable Brand Upgrade
The International College of Neuroenergetic Kinesiology sought a brand upgrade to make their brand more modern, succinct and impactful. The college offers Government accredited qualifications and wanted to increase enrollments in its training programs.
The first step Evolve Marketing initiated was to shorten the name of the company to NK Institute, as well as design a clean and memorable logo. A purple colour palette was chosen to emphasise the healing nature of the work that NK Institute specialises in, and images portraying a similar feel were used across various marketing collateral.
Evolve Marketing also assisted in the development of a longer term marketing strategy and subsequently designed a new website, industry print ads and supporting documentation.