In this current volatile business environment, many companies lose sight of one of their greatest assets, their brand. It’s easy to do. Most of us are consumed with the day to day activities of the business and don’t really think about our brand.
Often times, businesses create a logo and put it on everything and think they have a “brand”. While the logo provides a visual representation of the brand (and in the best case comes to mean something in the consumers mind), a brand is so much more than just a logo.
Why do we have brands? In a sea of products in the marketplace, brands help consumers to choose between products. It is the foundation on which to grow your business. The best brands have clear values and meaning. It’s what differentiates an Audi from a Holden and any other car.
Interestingly, many clients aren’t able to easily articulate what their brand stands for. Can you?
Think about it. If you can’t clearly articulate what your brand stands for, what chance do consumers have of understanding your brand? Businesses need to take the time to truly understand their own brand and what they want it to mean and then they need to share that with potential customers in every way that they can.
Brands are like children. They need to be nurtured to grow. This is done by clearly understanding your brand and then ensuring that every experience your consumer has with your brand demonstrates your brand. From your logo, to your receptionist, your website to your latest tweet, everything needs to demonstrate your brand and your business values.
How does your brand stack up? What does your brand say about your business?
Want to learn more? Come join us for a free branding lunch seminar “Creating Winning Brands” on Wed 1 July.