Qld Rail Creative Campaign

Fun and Unique Creative Campaign

Before the privatisation of Queensland Rail, Evolve Marketing worked closely with the company on a creative marketing campaign. The aim of this environmental campaign was to promote the amount of carbon emissions the average commuter would save by catching the train, rather than driving.

Evolve Marketing developed the concept of “It’s Easy Being Green” for the advertising campaign, and coupled the tagline with some unique and memorable images. The designs were executed in a range of outdoor signs, posters, merchandise and brochures.

Due to the success of the campaign, Evolve Marketing was invited back to work with QR on its World Environment Day campaign, where the carbon emissions message and recycling message were significant.