Facebook’s new logo last week is a timely reminder that brands grow and change over time and that our logos should reflect that change.
For Facebook, it wasn’t a huge change. In fact, most people won’t even notice it. The “a” has changed and the new font is slightly slimmer. Josh Higgins, Facebook’s creative director, said that the company aimed to appear more “friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign.”
This update is most likely a reflection that the Facebook brand is strong and perceived relatively well by its users, (so no need for a huge rebrand). But since 85% of their users now access Facebook from a mobile device, ensuring that their logo is easy to read on a small screen is incredibly important.
So when should you consider rebranding? (more…)