Our new Macquarie Street Office

Take a look at our new office as of June 2016!

We are now located at:

 

Suite i, 24 Macquarie Street

Teneriffe, QLD, 4005

Australia

 

And our new number is now (07) 3254 1911

 

Come by and talk to us about how we can help Evolve your business creative strategies today.

9 Tips to Help Minimise the Cost of a New Website

You realise you need to build a new website, but want to be smart and get it as cost effectively as you can.

Small – medium sized businesses don’t have to spend the earth on a new website, but like most things, you usually get what you pay for. The devil is the details – and there are many in a new website! That being said, there are some things you can do to help minimise the cost of creating your website.   If you have a marketing plan, you probably already have the information for the first 3 points. If not, that’s a good place to start either on your own or with the help of a professional.

Here are 9 tips to help you minimise the cost of the new website you want:

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Evolve Marketing Brisbane Website Design

Rebranding: When is it time?

Facebook’s new logo last week is a timely reminder that brands grow and change over time and that our logos should reflect that change.

For Facebook, it wasn’t a huge change. In fact, most people won’t even notice it. The “a” has changed and the new font is slightly slimmer. Josh Higgins, Facebook’s creative director, said that the company aimed to appear more “friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign.”

This update is most likely a reflection that the Facebook brand is strong and perceived relatively well by its users, (so no need for a huge rebrand). But since 85% of their users now access Facebook from a mobile device, ensuring that their logo is easy to read on a small screen is incredibly important.

So when should you consider rebranding? (more…)

What Does Your Brand Say About Your Business?

In this current volatile business environment, many companies lose sight of one of their greatest assets, their brand.  It’s easy to do.  Most of us are consumed with the day to day activities of the business and don’t really think about our brand.

Often times, businesses create a logo and put it on everything and think they have a “brand”.  While the logo provides a visual representation of the brand (and in the best case comes to mean something in the consumers mind), a brand is so much more than just a logo. (more…)