Market Research

“Marketing without data is like driving with your eyes closed.” – Dan Zarrella, social media expert and author.

Evolve can structure a market research project to provide you with the information you need to make the right decision.

For this reason, market research is a critical component of the marketing function when determining direction.

Our approach to market research is that all information collected must have value, whether it is related to the creation of a new brand or entering new markets. The range of market research projects Evolve has undertaken and offers include:

  • Brand Equity Studies
  • Internal research on Corporate Identity
  • Customer Satisfaction Surveys
  • Questionnaire Design and Analysis
  • Store layout and design
  • Focus groups
  • New markets and Macro Environmental Analysis
  • Competitor and Industry Analysis